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Bruut x New Balance

Campaign for New Balance BB550

We were invited by BRUUT to project our vision on the New Balance BB550 with dance.

In combination with Bruut Comfort Club we created an artistic choreography to express our feeling on the New Balance BB550.

The earthy tones of this Bruut collection inspired us to keep the movement grounded, yet flowing at the same time. In combination with the athletic-lifestyle shoes of New Balance, this called for athleticism that reinforced the feeling of lightness and agility.

Production: ART&

Directed & Choreographed: Cheroney Pelupessy

Film & edit: Gi Au-Yeung

Dancers: Simon Mual, Oliver Wagstaff, Melissa Damayanti

Music: Dylan Kuyper


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